Hi, my name is Payson

I design marketing systems inspired by the landscape

The trail is already there. Nature rarely builds by addition—it finds the path of least resistance through what exists.

Often the work isn't cutting a new route. It's clearing the one that's been obscured. It starts with a sense of wonder. Every business, project, and initiative has a natural direction—a current underneath the surface that wants to carry it forward. But when you're deep in the day-to-day, it's easy to lose bearings. The signal lost in noise, momentum stalls. Finding it again is my work.

I work with founders and small teams to re-orient—marking where you are, identify what's blocking the flow, and what needs to shift so the whole thing can start moving under its own weight again. Brand strategy, creative, digital presence. Whatever the direction calls for. A lot of that work is removal. The best version of most things is usually hidden in the brush.

Based in Colorado. Working with
people building a sustainable future.

Explore My Work →

Danner Case Study

From retail associate to social media manager, shifting focus from boot fitting to global messaging. 2023 to 2025. A few successes and a few lessons learned.

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Backpacking New Zealand

The day I met Sonya we began planning our trip to New Zealand. This is the culmination of 2.5 years of prep & planning, what a nourishing adventure this was.

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Honeymoon Journal

We made sure to make it an adventure. Cheers to marriage and a long life of learning.

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Car Camping over the years

Moving west was one part finding thyself, but mostly about finding dirt under my rubber and stars over the uneven horizon.
My inner nerd comes out around campers, sue me.

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Field Testing Danner N45

First hike of the season to push my boundaries, chose the new N45 from Danner.
Lightweight & agile, unexpectedly perfect for the spring alpine terrain.

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CAV: Ultimate CO Road Trip

A recent project to capture high intent search for active families looking for a summer adventure in 2026.

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Woody Roseland Speaking

Recent project: Woody is a friend, mentor & collaborator who was seeking support launching Motivational Speaking & Art Workshops for AYA Cancer Patients.

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HIBEGONE Instagram

Current Work: Ongoing social media management and brand development for a THC-V based energy + focus shot. Leaning into running as cool.

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