Hi, my name is Payson

I design marketing systems inspired by the landscape

The trail is there. Sometimes you
just need to re-read the terrain.

Every business, project, & initiative has a natural direction—a current underneath the surface that wants to carry it forward. But when you're deep in the day-to-day, it's easy to lose your bearings. The signal gets noise around it. The momentum stalls.

I work with founders and small teams to re-orient—marking where you are, what's blocking the flow, and what needs to shift so the whole thing can start moving under its own weight again. Strategy, creative, digital presence. Whatever the direction calls for.

Based in Colorado. Working with people
building something worth finding.

Explore My Work →

Danner Case Study

From retail associate to social media manager, shifting focus from boot fitting to global messaging. 2023 to 2025.

Click Here
Car Camping over the years

Moving west was one part finding thyself, but mostly about finding dirt under my rubber and stars over the uneven horizon.
My inner nerd comes out around campers, sue me.

See the setups ➜
Backpacking New Zealand

The day I met Sonya we began planning our trip to New Zealand. This is the culmination of 2.5 years of prep & planning, what a nourishing adventure this was.

Click Here ➜
Honeymoon Journal

We made sure to make it an adventure. Cheers to marriage and a long life of learning.

Read it ➜
Field Testing Danner N45

First hike of the season to push my boundaries, chose the new N45 from Danner.
Lightweight & agile, unexpectedly perfect for the spring alpine terrain.

Go To ➜
CAV: Ultimate CO Road Trip

A recent project to capture high intent search for active families looking for a summer adventure in 2026.

Click Here