A first call

An hour on a call, where I try to hand you as much useful perspective as an hour can hold. Sometimes that's enough to get you unstuck on its own.

A half-day audit

I focus in deep and give you back a document — as much as I can fit into a short, concentrated window, pointed at what to say and how to say it, and try my best to detail who it matters to.

An ongoing rhythm (retainer)

Monthly or quarterly, with a standing weekly rhythm. This is where a working relationship forms — where brand strategy stops being a deliverable and becomes a practice, one that ripples into the further corners of your organization.

An hour, virtual, no prep required. You talk, I listen, and I try to hand back as much useful perspective as an hour can hold.

It's not a sales call. I'm not going to spend it walking you through packages. I'd rather spend it on your situation — what you're working on, where it's catching — and give you something worth the time whether or not we ever work together again.

If it turns into something bigger, great. If it's all you needed, that's a fine outcome too.

No. Most people don't, and figuring that out is part of the work — arguably the first part. If you knew exactly what you needed, you'd be most of the way there already.

Come with the itch, not the diagnosis. A vague sense that something isn't landing the way it should is plenty to start a conversation.

A standing weekly rhythm, mostly. Monthly or quarterly, we set a recurring time and keep it — so the work compounds instead of restarting from cold every time.

In practice it means I'm close enough to how decisions actually get made that the perspective fits your situation, not a generic one. I'm not waiting outside for a brief. I'm in it with you — reading how things are moving, spotting where a small shift helps, and helping your team say what it means to say, to customers and to each other.

Over time that turns into something bigger than any single deliverable: brand strategy becomes a practice your team runs on, not a document that sits in a drawer. That's the part that ripples into the further corners of an organization — and it's the work I'd most like to be doing.

An agency arrives with a process and fits you into it. I start from where you already are and look for what's working that we can lean on — the leverage already sitting in your situation, before anyone builds something new.

Part of that is how I work: I pull back to the widest view of how your organization moves, find the point where a small effort shifts things, and then get in alongside your team to make it happen. Not a vendor handing over deliverables from the outside — someone embedded close enough to see how decisions actually get made.

Usually the answer is smaller than an agency would ever propose. There's less incentive for me to sell you scope you don't need, and more reason to find the version that actually fits. That's the whole idea — no bigger than it needs to be.

My starting hourly rate is $100/hr and it usually doesn’t make sense to plan on less than 10 hours a month. That includes 1 hour of collaborative & planning meetings a week, with the equivalent time dedicated for deep focused work preparing documents for broader sharing. This rate would be sufficient for internal alignment, public facing creative production would likely require an increase in monthly hours to adequately plan & produce.

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